The Italian genius for marrying strong design with refined craftsmanship is evident in the new Brera jewels that seem to defy the very nature of gold. This highly sophisticated concept is thanks to a constant emphasis on craftsmanship that is at the heart of every Pomellato creation. Each and every link and clasp is handmade in Pomellato’s Milan workshop. From smelting its own gold to final polishing, each step done with a reverence for the skills of the goldsmiths and jewellers.
Chiara Ferragni the fashion influencer and business woman is the face of the new Brera campaign. Cass Bird, the American photographer has captured with her lens a generation of women from intimate portraits of the Obamas to career-defining shots of super models. Rebel yet self-possessed, vulnerable yet strong Chiara rekindles the spirit of Brera for a new generation.
Today once again, Pomellato, in sync with the desires of women, breathes new life into chains with the aptly named Brera collection. The new pieces pay homage to Pomellato’s first jewels with the lightest ever collection of sinuous, wafer-thin chain jewels. Recalling Pino Rabolini’s emphasis on soft rounded forms that are comfortable against women’s skin, these chains drape and caress thanks to the lightness and undulating forms of interlocking links. Multi-tasking like every woman today, the jewels can be worn in different ways. The bracelets can be flipped to reveal or conceal diamonds and earrings can be worn as studs or dressier three-link drops. The choker is particularly clever as it can be worn high on the neck or as a long chain in several different ways.
