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Serpenti by Bvlgari

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Time, as some might say, is more powerful and precious than anything else. It determines our every movement, even that of the Earth’s. However, the beauty of time lies in the fact that it is fleeting. Moments—may they be grand or simple like sharing a coffee with an old friend or taking a walk at sunset —are what make one want to stop time. The latest incarnation of Serpenti, one of Bvlgari’s most recognisable cult watches, is all about the triumph of fearless design inspired by the important moments of a woman’s life. The new Serpenti Seduttori is created as an homage to the ultimate luxury of all — time.

Serpenti watches from Bvlgari combine the finest Italian design with sophisticated mechanisms to create timepieces of breath-taking beauty and elegance. Bvlgari has been re-enforcing its luxury watchmaking leadership breaking record after record. The Italian jeweller now boasts the world’s thinnest tourbillon – which is also the world’s thinnest automatic movement – the world’s thinnest time-only automatic movement, and the world’s thinnest automatic chronograph. The latest record the company has set, is also in miniaturized watchmaking: the hand-wound tourbillon movement, caliber BVL150, in the newly introduced Serpenti Seduttori Tourbillon, is the smallest tourbillon, overall, in current production.

Featuring a drop-shaped watch head inspired by the Serpenti Tubogas collection, the new Sedutorri case is thinner and is crowned in cabochon-cut as a nod to Bvlgari’s DNA as a Roman jeweller. The collection also presents a completely new flexible bracelet composed of stylised hexagonal links that reference the Serpenti scale motif. A tribute to the warmth and magnificence of gold, the collection features styles in all three shades: rose, white, and yellow. In addition to the yellow gold and diamonds edition, there are ultra-precious diamond and diamond pavé models in white and rose gold.

Glamorous and versatile, the new everyday Serpenti watch is emblematic of the occasions and events that shape women’s life — and all of the golden moments that make up a beautifully lived life.

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Founded in 2000 by our creative director Kim Maessen, a jewellery house offering timeless watches and jewellery to be worn today and treasured forever.